Case Study


Santa Ynez

Santa Inez, California

Located within the beautiful rural area of Santa Ynez, is this 10 acre parcel of land surrounded by ranches, vineyards and active farmland.  Parcel is currently subleased to grow organic vegetables.  It is perfect for a ranch or other “investment opportunities”.


  • 10 acres
  • Organic soil
  • Electrical panel
  • Private well
  • Gated entry

Remarketing included video/droning and photography creating a visual narrative of possibilities for land use.

Target marketing included personal contacting investors, placing on specific websites for land and “cultivating”.


Relisted at $450,000 over previous list price with prior agent who had it on market _____ Days (or years)


Sold in 60 days full list price $1,150,000.00


Morningside Country Club

Rancho Mirage, California

Located in the exclusive Morningside Country Club is this expanded Shaughnessy Model. Dramatic ceilings which peak with skylights illuminate a large living area with sunken bar.

Dramatic and expansive views include greenbelt, fountains and The Santa Rosa , San Jacinto Mountain scapes. Patios wrap around the property including a full outdoor kitchen with refrigeration. An illuminated cascading waterfall flows into the pool and adjoining spa.


  • 5 Bd
  • 4.5 Bath
  • 5094 Sq Ft
  • Year Built: 1991
  • Lot size: .26 acre


Previously on market ——–

Repositioned and remarketed to be “reimagined” .

Marketing included video, droning and photography which emphasized the lifestyle of Rancho Mirage and the views from the home. 

Found the buyer from another state who was able to visualize themselves in the property.


McCormick Pl.

Palm Desert, California

Breathtaking panoramic views of the Coachella Valley below . This home perched on the mountain side is set off its own private road to the exclusive location. This home would be an amazing project to remodel to create the ”perfect home on the hill”. Imagine floor to ceiling windows, expanded square footage on 2.5 acres. It is only approx 2 miles from the ”Tony” El Paseo Dr. Palm Desert. Feel like you’re a 1000 miles away as one can see forever into the sunrise and sunset on this one of a kind property. Great as an investment , seasonal home, or entertainment retreat.


  • 2 BD
  • 2 Bath
  • 1420 sq ft
  • 2.59 Acres
  • Built 1962


1.Previous agent listing communicated it was a move in ready “ nest”.

2. Property could not be torn down, city regulations for existing mountainside properties had strict architectural guidelines.

3. Remarketed by creating an actual vision of the property re-imagined with enhanced video, droning and photography .

4. Sold to an LA buyer who viewed our marketing and has since remodeled it close to the vision we presented.



La Quinta, California

About This Home

Located in an exclusive private enclave of homes in the heart of La Quinta with low HOA’s. This contemporary Mediterranean resort style home includes an unparalleled outdoor oasis . Sprawled on almost 1/2 an acre, it boasts mature, lush landscaping inclusive of 16 palm trees. A large swimming pool with cascading waterfalls, led multiple color lighting, a swim up bar, sundeck with umbrella and an elevated spa with waterfall into the pool. Outdoor sunken barbecue area, free standing fireplace, grassed area for outdoor games and elevated herb garden with drip system. Covered patio with TV. Expansive open living area . Large master grande suite with spa-like bathroom. Adjacent room can be used as a home office or 4th bedroom. Large open living/kitchen area with Viking appliances and center island. Formal dining room and breakfast area, separate the 2 large guest rooms en suite. Epoxy coated and air conditioned 3 car garage, with custom garage doors and double entry front door for curb appeal!


3 Bd

4 Bath

3292 Sft

Lot size: .41 Acre 


1.Probate sale- previous agent had 90 days .

2. Within 5 days, we staged, photographed, created lifestyle video along with drone views.

3. During Covid with limited showing availability 

4. Under contract in 14 days